The lines on the woman's face to the left represent the lines of her life. Her left hand over her heart as if to protect it. Her eye's have a distant sadness.
The drawing on the right is the same drawing reversed, but this time with the lines removed. Although it is the same exact drawing, the faces are completely different. There is also no hand covering the heart of the woman on the right side.
Perhaps the message is "what you see on the outside is not necessarily what is known on the inside."
Perhaps a Valentine's Day Card offering a depiction of a woman's wisdom? Or, a view of her inner light?